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Our Mission


Travel is an incredible gift. It has the ability to open our eyes to the unique cultures and beauty of the natural world. But with this gift comes a responsibility - to protect the world as we know it. Tourism can bring much needed economic opportunities for local communities and funds for conservation. But, when not well managed, it can create long term problems for local residents and the environment. 

Gerard Depardieu

Actor & Cultural Ambassador

The De Brabandt Foundation engages in wonderful projects all over the world in a commendable effort to have a positive impact on the hospitality and tourism landscape.

Richard Branson

Entrepreneur & Philanthropist

The effects of our actions create ripples that turn into waves.

Leonardo DiCaprio

Actor & Environmentalist

The time to answer the greatest challenge of our existence on this planet is now. You can make history or be vilified by it.

Our mission is to reduce the negative impacts of tourism and harness the opportunities for local livelihoods and conservation. We would like to promote tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment, and the host communities. 

Gerard Lawless


I don't think our commitment to sustainability diminishes our customers' experience in any way - luxury isn't about hedonism; it's about recognising the sophistication of your customers, about engaging the customer, so ultimately they feel  better about their stay as they know we have a environmentally responsible attitude .

Cara Delevingne

Actress & Activist

Sustainability should no longer be a mere statement to make but manifested in the daily actions within institutions - the De Brabandt Foundation sets the scene for healthy tourism.

Sylvie Meis

Entrepreneur & Presenter

The De Brabandt Foundation encourages the type of sustainable hospitality that I not only personally endorse, but something which is much needed in a world that is increasingly struggling to cope with the global tourism.

To achieve this, we support tourism stakeholders such as hospitality and community groups, to create systematic change in the way that tourism is approached and managed. Bringing together stakeholders to develop practical solutions which maximise the benefits and minimise the negative impacts of tourism in destinations will be approached by:

  • Identifying, measuring and managing the impacts of their tourism activities.

  • Embedding sustainability into core policies, supporting frameworks and operational practices.

  • Sharing the results of their work with their peers and competitors, inspiring change in others.

Gisele Bundchen

Model & Philanthropist

We need to listen to the signs Mother Nature has been giving us and change our ways, and collaborate with each other, so we can find ways to preserve this beautiful planet we call home.

Jane Goodall

Anthropologist & Primatologist

Don't compromise, but make the ethical choices that are needed to move to a better world.


The De Brabandt Foundation has proven that it knows what it takes to encourage the hospitality industry and governments to promote sustainability and cause a wealth effect for all stakeholders - their initiative is the way forward for tourism with accountability.

Mourad Kahoul
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